Blog Layout

How important is my homepage content to my website performance?

August 8, 2023

How important is my homepage content to my website performance?


Your homepage content is often the first impression a prospective client gets of your firm. It's also very important when it comes to
Search Engine Optimisation   because it is indexed by search engines more frequently than other pages in a website.

Search engines 'crawl' website homepages regularly to analyse content for
key phrases and keyword terms to align them with terms that users are searching for.

Including a clear description of your firm and the services you offer in your
home page content   is a very important aspect of Search Engine Optimisation (SEO) .

Bolding your company name and including keywords and phrases within the structured paragraphs that relate to the services you offer, helps to highlight the importance of this text to search engines and visitors to your website.

Including
hyperlinks and calls to action within the homepage also helps to drive users toward important content and increase the time they spend on your website.

 

April 1, 2024
Page speed and user experience should be key considerations for an effective online presence. Google’s algorithm includes measurements relating to the user experience of your websites visitors, including how fast your page loads and responds to user interaction. How CCH Web Manager helps you CCH Web Manager incorporates inbuilt optimisations of content, such as images, to better enhance the loading speeds. Every image that’s uploaded to your website goes through an optimisation process where up to 5 reduced-size copies of the image are created. For example, if a 2000px width image is uploaded, 5 new optimised copies will be created. If a 100px width image is uploaded, no new images will be created because the size of an original uploaded image isn't increased by the automatic optimisation. When you the add the image to a page on your site, CCH Web Manager automatically inserts the appropriate version of that image into the desktop, tablet, and mobile views of your website, making sure your site visitors always see the correct sized image for their device. Below you can see the same image uploaded to a CCH Web Manager website, but inserted in different pages at different sizes, notice how the editor has automatically adjusted the image dimensions and file size based on how it is being served up to the end user.
March 21, 2024
This newly rebuilt automated widget includes links that are maintained and updated by the CCH Web Manager team, while also allowing you to add you own custom headings and links or hide any links/URLs that aren’t relevant for your site. The links included provide access to an array of resources such as business planning & compliance, business software, finance & funding, human resources, and news ¤nt events tailored specifically for your client's convenience. There is both an NZ and Australian version of this widget, below is a demo using the Australian version
March 19, 2024
Explore layout options for CCH Web Manager’s specialist accounting firm content to enhance your website.
February 18, 2024
CCH Web Manager’s built-in blog has recently had a series of updates to simplify and streamline the way you manage and customise posts. From filtering posts by multiple tags to sorting by chronological order and bulk actions, this update is packed with enhancements that will help you manage blogs like a boss! Filter posts by multiple tags If you’re using tags to create post categories there is now the option to filter posts by multiple tags in the All Posts and Recent Posts blog widgets.
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